What exactly does a director of marketing do?  First of all it is their job to make sure that the marketing ideas and campaigns are designed to maximize profit, and really meet the needs and wants of their customer demographic.  As a director you will be in charge of a team of marketers which can consist of up to 8-10 marketing assistants.  It is your job to set up meetings, focus groups, and analyze demographic data to decide what advertising medium will be the best.  Ultimately it is up to you to make the final decisions, meaning that it is your responsibility to throw out the bad ideas from your team and to implement the best ideas that your team comes up with.  You will see the campaign from start to finish, meaning you are in charge of selecting whether it will go on TV, Radio, Or the internet.  Once the campaign has started to run it is up to you to analyze the data coming in to see if the campaign is working or if it is bombing. 

What do employers require of potential candidates trying to land director of marketing jobs?  A bachelors degree in marketing and sales is usually required as well as 3-5 years of marketing experience.  Remember that as a director you are in charge of a team, so you must have experience in a marketing environment as well as having managment skills.  Marketing is sales, no matter how you look at it.  It is one thing to be creative, but can you sell your creation?  A director must have the skill set to choose effective marketing campaigns and carry them out in an efficient manner.

Pay scale is very good for a director of marketing position.  Directors make $20-$30 dollars an hour along with having a full benefits package.  Retirment options such as a 401K come standard as well as consistant yearly raises.  If you do well enough as a director of a small team, you can actually work your way up to being a regional director which manages other team directors.

Marketing director jobs consist of several key aspects.  The first one is that of creativity.  You must be a creative person to have any kind of marketing position.  The ability to think of good solid ideas that people will respond to is an absolute most.  As a marketing director, you will be the head marketer, meaning that you must be the one that calls the final shot, so having creative marketing experience that is effective and works is an essential skill to possess.  Management is the next skill you must possess to be a director of marketing.  You must have the skills and the ability to be able to motivate others and cultivate a creative atmosphere to achieve the best results in your campaigns.  The third skill and ability that you must possess is that of being a salesman.  Marketing is sales.  You must be able to be good with people, and you must be an excellent salesperson to be able to recognize customer needs and wants and figure out the best way to efficiently and profitably meet those needs and wants. 

As a marketing director you will work with a team of marketers to create marketing campaigns to reach out to customers through TV, Radio, and Internet advertising.  Ultimately it will be up to you to produce the best marketing campaign and then see it through to active status.  You are the boss when it comes to managing your team and calling the final shots to see the project through.  Most employers require that you have a bachelors degree in marketing and sales to be able to be a candidate for this type of job. 

These jobs pay very well and come with a complete benefits package.  The pay ranges from $20-$30 dollars an hour and can be very rewarding as you will know that millions of people will be seeing work that you helped produce.  Finding a marketing job can be difficult, but having work experience and a degree will help you land a director of sales and marketing job.  The best place to look is within companies that have huge advertising campaigns.  Companies like walmart, Best Buy, and Home Depot are all good places to start as they hire thousands of marketing teams to accomplish their huge advertisement goals.